Tier 1 · Module 04

Storytelling

Tell the right story, at the right moment, for the right reason.

Why it matters

People connect to a story more than to any single style of expression. The shared experience, context and values a good story carries are invaluable when you want to connect with or influence someone.

Networking, making friends, making a first impression: knowing which story to tell, when, how and why can be the most effective communication skill you have.

Elements

Five elements, practised until they're yours.

01

Narratives

Stories with detailed characters, plots and focal points. The most powerful way to bring storytelling into your everyday communication.

02

Metaphors

Comparisons that borrow something widely understood to explain your idea simply, and make it thought-provoking.

03

Analogies

Purely hypothetical stories built to explain a point, evoke an emotion or describe a situation clearly. Especially useful at work.

04

Examples

Research and use specific facts to back your logical points. Used in the right context, they're a huge boost to your executive presence.

05

Quotes

Quotes that introduce or sum up your idea. You borrow their wisdom and the credibility of the person quoted, to be clearer and more memorable.

Build every Tier 1 skill with Smayan.

Storytelling is one of nine skills inside Interpersonal Communication Coaching, a 12-week program, one to one or in a small cohort.